
This entry was posted on February 7, 2010 under Tumblelog. Leave a comment and follow any comments with the feed for this post.
Welcome. My name is Jonas Carlsson, I currently work as a Digital Strategist at Good Old. Here you'll find posts that have been published elsewhere, such as Good Old Think and my Tumblelog. Talk? jonas@jonascarlsson.com, +46707814032. Follow me on Twitter

This entry was posted on February 7, 2010 under Tumblelog. Leave a comment and follow any comments with the feed for this post.
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Radio Free Hackday was my favourite project at Music Hack Day in Stockholm.
The device is a Panasonic RF-2400, we removed the power supply to make room for an Arduino Mini running custom firmware and shortwired the internal electronic so that the radio is always tuned to the same frequency.
A simple potientiometer tracks the position of the frequency display that lets the user chose between different cities and musical genres. The arduino then transmits this data to a computer that streams music from the Citysounds.fm and SoundCloud APIs back into the device using a FM Transmitter.
But you really should check out all the other great ones as well.
This entry was posted on February 1, 2010 under Tumblelog. Leave a comment and follow any comments with the feed for this post.
A perfect example is the PDA stuff, like Apple’s Newton. I’m not real optimistic about it, and I’ll tell you why. Most of the people who developed these PDAs developed them because they thought individuals were going to buy them and give them to their families. My friends started General Magic [a new company that hopes to challenge the Newton]. They think your kids are going to have these, your grandmother’s going to have one, and you’re going to all send messages. Well, at $1,500 a pop with a cellular modem in them, I don’t think too many people are going to buy three or four for their family. The people who are going to buy them in the first five years are mobile professionals.
To make step-function changes, revolutionary changes, it takes that combination of technical acumen and business and marketing — and a culture that can somehow match up the reason you developed your product and the reason people will want to buy it. I have a great respect for incremental improvement, and I’ve done that sort of thing in my life, but I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed.
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Let’s talk more about the Internet. Every month, it’s growing by leaps and bounds. How is this new communications web going to affect the way we live in the future?
I don’t think it’s too good to talk about these kinds of things. You can open up any book and hear all about this kind of garbage.
I’m interested in bearing your ideas.
I don’t think of the world that way. I’m a tool builder. That’s how I think of myself. I want to build really good tools that I know in my gut and my heart will be valuable. And then whatever happens is… you can’t really predict exactly what will happen, but you can feel the direction that we’re going. And that’s about as close as you can get. Then you just stand back and get out of the way, and these things take on a life of their own.
Nevertheless, you’ve often talked about how technology can empower people, how it can change their lives. Do you still have as much faith in technology today as you did when you started out 20 years ago?
Oh, sure. It’s not a faith in technology. It’s faith in people.
Explain that.
Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them. It’s not the tools that you have faith in — tools are just tools. They work, or they don’t work. It’s people you have faith in or not. Yeah, sure, I’m still optimistic I mean, I get pessimistic sometimes but not for long.
Steve Jobs in Rolling Stone, 1994
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Grammy Awards: Scrap book.
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